Today’s top stories: The Munich startup Amiando has revamped its online event management software; eReader maker txtr has released a new free app for iPad and iPhone; and market research from Nielsen shows that Europe and the US lags Asia in adoption of mobile and online video.
Amiando changes „almost everything“ for relaunch
Event ticketing and management platform Amiando is officially relaunching today, with a simplified interface and a slew of new features. Among these is the world’s first e-mail tool to allow monitoring of event marketing campaigns in real time, with integrated ROI tracking down to the level of individual ticket purchases. Co-founder and CEO Felix Haas said by e-mail: „We have changed almost everything. Our goal was to combine our feature set (German engineering) with simple operation (Silicon Valley style).“
txtr launches eBook app for iPad
The Berlin technology company txtr has released a new free version of its popular eBook application for both iPhone and iPad. From now on users will be able to download eBooks directly to their mobile device in the ePub format, whether DRM protected or not. The app gives access to the full functionality of the txtr platform, including content purchasing (20,000 eBook titles are currently available), document management and eReader interface.
Europe and US lag behind in use of online and mobile video
Market research group Nielsen has published a report showing that while around 70 percent of global Internet consumers watch videos online, Europeans and North Americans lag slightly behind other regions in adopting it. The study, ‚How People Watch‘, was based on a survey of more than 27,000 online consumers in 55 countries. Nielsen found that mobile video has already been adopted by 11% of global online consumers. Penetration is highest in Asia-Pacific, where connected individuals are 45 percent more likely to use mobile video than the global average.