Today’s top stories: Mediasports has signed a partnership deal with online video advertising channel Smartclip; the Otto Group is to shutter two of its online discount stores; mobile advertising firm Madvertise is entering the Austrian and Swiss markets; and several Internet startups are among the winners of the annual Weconomy competition for new founders.
Mediasports partners with Smartclip
Europe’s leading online video advertising platform Smartclip has signed a deal with Mediasports, the digital sports marketing company.
Smartclip has tie-ins with sports providers such as the NBA basketball league, and has exclusive rights to broadcast online in Germany via Laola1.tv, an international online sports TV channel. The deal with Smartclip offers Mediasports, a Hamburg startup, a range of synergies and access to Smartclip’s audience of over 24 million unique users.
Discount24 and Yalook go offline
The two online stores Discount24 and Yalook will be shuttered at the end of the year. Owners the Otto Group say goodbye to a business model that has never quite triumphed: Discount24 has never been profitable in its 10 years online, according to a company spokesman. The brands would be retained, however. A total of 100 employees are affected.
Madvertise expands to Austria and Switzerland
The Berlin-based mobile advertising startup Madvertise has expanded into the Austrian and Swiss markets. In terms of coverage, the company is confident and points to a study by Accenture indicating that a third of Austrians and a quarter of Swiss regularly use mobile devices for web browsing.
Coupies, Flinc and Niuu win Weconomy
The Weconomy competition for founder entrepreneurs has crowned its 2010 champions. This year, the competition recognised mainly startups in the technology and lifestyle sector. The winning companies included Internet startups Coupies, Flinc and Niiu. A total of 10 startups now have the opportunity of a weekend networking with executives from BASF, Roland Berger and Bosch.