Gründerszene is aimed primarily at website founders and internet entrepreneurs. But how do you spot a good internet entrepreneur from a bad one? If you are thinking of giving up the day job to start your own startup – or already own a startup and are wondering why nothing is going right – then the following [...]

In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialised programs flawlessly. I suggest that today, many organisations approach new media with the style of jazz improvisationalists. They can jam independently and ogether, but often drift into wild, wonderful solos that may or may not lead the [...]

Berlin is a byword for all things cool in contemporary culture – be it fashion, art, music or design – and often features in the pages of style bibles and glossy, high-end magazines. If ever there was a city that could fuel a cutting edge editorial, then Berlin is it. But sugarhigh is a magazine [...]

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Business is experiencing an incredible transformation. In marketing, advertising, services, communications and all aspects of business there are great innovations going on, but vision isn’t solely responsible. Innovation [...]

There’s a fine line between fame and notoriety. Just ask the American author Timothy Ferriss, whose 2007 book The 4-Hour Workweek: More time, more money, more life delighted and scandalised its readers in equal measure with its claim that you can perform the work of an entire week in just four hours. The book has [...]

Loïc Le Meur is a French entrepreneur best known for his startup conference LeWeb. Angel investors, VCs, prominent bloggers and startup entrepreneurs of all stripes come from around the world to attend the conference, held in Paris. LeWeb is now so highly esteemed it has the luxury of not needing any marketing activity at all, [...]

I have been meaning to write this article for the past two months. Am I doing so now, at last, because I finally managed to find the time? Absolutely not. I am preoccupied with a book proposal I am preparing, a lecture to be presented at a conference overseas and a host of other less [...]

What do Alcoholics Anonymous, Wikipedia and the native American Indian tribe the Apache have in common? They are all examples of groups that function without a leader at the top: many-headed serpent organisations that employ a decentralised system of management. And according to Ori Brafman, author of the 2006 book “The Starfish and the Spider: [...]

Since 1 November 2008, when the law on company formation in Germany changed, it has been possible for a new business to set up as an Unternehmergesellschaft (UG). That’s a bit of a mouthful. Think of it simply as a regular limited liability company (GmbH) but with a lower barrier to entry. In a nutshell [...]

Do you go to the supermarket without a shopping list? In a single household with average income it may be feasible. But what about shopping for a family of four on a middle to high income? With poor planning, it is likely that you will get 75 percent of what you need based on what [...]

Okay, so the headline is deliberately controversial. Things could turn out quite differently – and if they do we will be the first to admit we were wrong. But speculating about the future survival of web companies is entirely legitimate, especially when you consider the inherent insecurities of doing business online. When the dot-com bubble [...]

Part translation tool, part search engine, Linguee is more than just a German-English dictionary. It enables the user to search the web for literally millions of phrases and idioms, providing translations that are given in context and with explanatory information. We caught up with founder Gereon Frahling to ask him about the innovative technology behind [...]