Chief Marketing Officer (CMO) (m/w)




Beginn: November 2013

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Direktor/in (Bereichsleiter, VP, SVP etc.)


Waymate is a high-growth e-commerce business: backed by well-known investors and growing rapidly, we are the leading transport & travel startup in Europe on a mission to provide millions of people with products they love. You’ll be working with some of the most talented people in their fields. Waymate was the winner of the „1st Smart Mobility Challenge“ and was nominated as „European Startup of the Year“, „Best Travel Technology Solution“ and „Best Web App“ at various awards. You will be a key person in our “Global Growth Team”, creating a unique and simple-to-use platform for all modes of transportation – flight, rail, bus, car pooling. No more checking on several platforms, really useful information beyond price and duration. With hacker time and tailored professional development, you’ll grow alongside industry leaders while helping to shape the future of transportation.


You are in charge of Waymate’s global marketing strategy and activities. You know all about building up a new brand and introducing new products. Attracting innovators, early adopters and the early majority via different channels is your mission. You have the passion and will to tackle consumer markets. You are creative, fun and a people person. You do everything from executing and driving online/mobile/offline campaigns, to overseeing branding, social media and advertising. You’ll build up your marketing team. You have a great track record in marketing, and you‘re really passionate about improving travel products. You enjoy metrics and are experienced in using data to make better marketing decisions.

  • Develop a very smart and highly creative marketing strategy
  • Efficiently manage our marketing budget and allocate resources appropriately
  • Build up your marketing team
  • Perform detailed analysis on competitors, markets, customer segments, channels and 
strategic positioning
  • Generate awesome campaigns across all channels aimed at winning new users and 
retaining existing ones
  • Build up effective and smart communication channels
  • Analyze data from metrics and KPIs that you’ll set up and refine, further use this data to make informed 
marketing decisions and report to management and investors
  • Oversee, steer all marketing activities and optimize the ROI of all channels
  • Scale our sales and marketing activties
  • Build and maintain key relationships with partners, media and others 


What you should have

  • Business degree required, marketing major or Master degree is a plus
  • 6+ years experience with at least 2 years exp. in a senior management position
  • Deep knowledge of successful marketing strategies across various channels, and 
understanding of why they have succeeded or failed
  • Demonstrable experience in using different marketing channels to drive growth
  • Strong planning and analysis skills in both marketing and competitive strategy
  • Experience and ability in building and managing teams
  • Strong understanding of Social Media products and how they can add-value
  • Proven track record in effectively developing and improving an online brand
  • Proven success in executing both small and big projects with allocated budgets
  • Ability to plan and execute at both strategic and operational levels
  • Results-focused; ability to set targets and measure results and their effectiveness
  • Significant experience of working with press, journalists and other media outlets
  • Outstanding level of German, perfect level of English
  • Team player who loves being part of a team, but who can also work independently and 
with plenty of initiative 


  • Startup track record
  • Travel or tourism background


What we offer

  • An exciting opportunity working for one of the fastest growing international transportation startups

  • position in a high-caliber Tech team and a steep personal development path
  • Being part of an experienced, dedicated and successful team of CxOs
  • A great atmosphere in the Office
  • Attractive workplace in the heart of Berlin; you'll love the paddling-pool on our rooftop-terrace

  • Competitive remuneration package, incl. a siginificant share in the Waymate Employee Phantom Stock Plan
  • Starting immediately
  • Creating travel & transit solutions that will have global impact


We're looking for doers and makers. People with a real passion for what they do, and a desire to change the travel industry, for the better. We have a great office space in the centre of Berlin’s “Silicon Allee” (incl. a pretty nice sun terrace with a paddling pool), an incredible team and a fascinating product with bags of potential. If that sounds like your kind of thing we want to hear from you right now!

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