Today’s top stories: Targeted advertising startup Mashero has secured growth funding from the IBB and the Berliner Sparkasse; photo retouching platform Glamya launches; Frankfurt startup dextrose has been acquired by the social games giant Zynga; and the Financial Times’s enable2start competition for founders is accepting entries till 3 October.
Mashero, which has developed a web tool for targeted advertising online, has received institutional growth financing from the Investment Bank Berlin and the Berliner Sparkasse. Together the IBB and the Sparkasse invested a six-figure euro sum in Mashero, with the IBB funding coming via its ProFIT programme to support innovation and technology in the Berlin startup scene. With Mashero, online ads can be adapted to different audience segments in real time.
Marketplace for photo retouching Glamya gets launch
Glamya.com is today officially launching – initially as an open beta – as a marketplace for photo retouching offering women (no male version of the site exists) the opportunity to upload their photos and have them professionally processed. Power networker Sian-Ru Lai is the founder behind Glamya, which is currently available in German and English.
Zynga completes takeover of dextrose
The world’s largest social games maker Zynga (Farmville, Mafia Wars) has acquired the Frankfurt startup dextrose, a small company that has created middleware for browser game development. According to Deutsche Startups, founder Rocco Di Leo will head up the all-new Zynga subsidiary, Zynga Game Germany GmbH, while Paul Bakaus will continue as CTO responsible for software development.
One for the diary – enable2start
It’s the last chance for young entrepreneurs to submit their startup ideas to enable2start, the founders‘ competition run annually by the Financial Times. Prospective and existing entrepreneurs have until 3 October to apply, with five prizes of 50,000 euros up for grabs for the best startups, plus the invaluable PR that will come from being backed by the FT. The programme is sponsored by the likes of Alice, Daimler and ERGO and winning entrepreneurs will be invited to write a ‚founder’s diary‘ on the FT website.