Gründerszene Today: High-Tech Gründerfonds backs Textunes, Ecommerce Alliance ups stake in Mybestbrands, Inzumi partners with Locr, Handelsblatt launches online marketing site
Today’s top stories: The mobile content provider Textunes has won investment from partners including High-Tech Gründerfonds; Locr and Inzumi have announced a partnership deal; and Handelsblatt has launched a news portal for online marketing.
High-Tech Gründerfonds invests in Textunes
The „mobile bookstore“ Textunes has an influential new investor on board in the shape of the High-Tech Gründerfonds, one of the most active VCs in the German internet space. In addition, the publisher Frederick Oetinger joined in the funding round. According to Deutsche Startups both investors acquired 15 percent of Textunes. The Berlin-based startup has specialised in making mobile content available from publishers.
Ecommerce Alliance takes more of Mybestbrands
The Ecommerce Alliance is expanding its involvement in the fashion portal Mybestbrands. The company says that Ecommerce Alliance now holds 20.5 percent of the shares. Mybestbrands sees itself as a consumer portal, feeding traffic to online retail stores and collecting a commission.
Locr cooperates with Inzumi
The map service Locr and the travel guide Inzumi have announced a partnership. The deal will be based initially on synergies in the sales side of each business, according to a joint statement. Inzumi has already expanded to offer highly personalised travel guide itineraries, and Locr print products already appear in Inzumi content.
Handelsblatt launches marketing-site.de
The publishing group Handelsblatt has launched an online marketing news portal at marketing-site.de. It will be run by Thunig Christian, deputy chief editor of Handelsblatt’s marketing vertical, who will also be contributing posts. Topics include CRM, marketing management systems and SEM.