Gründerszene Today: United Internet acquires mail.com, Kunath buys Geld-Magazin.de, Samwers launch TV ad campaign
Today’s top stories: US email portal mail.com has been acquired by GMX owner United Internet; consumer finance site Geld-Magazin has been sold to Jens Kunath; the Samwers are pushing their furniture e-store with TV ads; and Thailand has been named as the longhaul destination most popular with German online travel shoppers.
United Internet acquires mail.com
United Internet AG has completed a successful takeover of mail.com, the email service and global news portal. The acquisition brings United Internet not only the powerful mail.com domain name, but around 14 million new customer accounts based mainly in the US. The group is hoping to use it as a platform for the internationalisation of its GMX brand, which provides one of the most popular German portals.
Jens Kunath buys Geld-Magazin.de
The consumer finance site Geld-Magazin (trans: Money Magazine) has changed hands for an undisclosed sum. Founder Anette Rehm intimated as much in late August. Now the Deutsche Startups blog has identified the buyer as Jens Kunath, owner of aha.de Internet, where it joins an existing portfolio of finance and insurance related websites. Rehm built the number of registered newsletter subscribers to just under 400,000 during her time at the helm. Kunath said he expected this to be „greatly expanded“ and promised a site relaunch before the end of the year.
TV ad campaign for Samwers‘ furniture site
Germany’s leading Internet investors the Samwer brothers are taking their online furniture shop Möbel-Profi to the masses with a bold television ad campaign. It marks the latest ramping up of e-commerce marketing activity by FP Commerce, which is already dominant in garden furniture (Gartenmöbel-Experte.de) and lighting (Lampen-Experte.de). FP Commerce is a subsidiary of the Samwers‘ incubator Rocket Internet, which also owns the leading online German shoe store (Zalando.de) and dating website (eDarling.de).
Thailand top destination for German tourists online
Germans who book long-haul trips online are most likely to be heading to Thailand, according to the independent travel marketplace TravelScout24, with the islands of Ko Samui and Phuket among the more popular destinations along with sex tourist magnet Pattaya. The top five long-haul destinations over the past year were Thailand, Dubai, the Dominican Republic, Bali and the Maldives.