Gründerszene Today: cash injection for Windeln, Bloglines to shutter, Schuhfans adopts affiliate model, Nicolas Speeck to head e-commerce at CBR
Today’s top stories: the diapers.com clone Windeln has prominent backers in DN Capital and High Tech Gründerfonds; the Ask.com owned RSS-feeder Bloglines will be taken offline on 1 October; online shoe retailer Schuhfans is expanding via 80 affiliate partners; and Brands4Friends co-founder Nicolas Speeck has been headhunted by Germany’s biggest women’s wear group CBR.
Seven-figure funding round for Windeln
The not yet launched Munich startup Windeln has received a seven-figure cash injection. The successful financing round was intimated first in a Facebook post in August – now the identity of the investors has been made public. According to information from Deutsche Startups, High-Tech Gründerfonds and DN Capital, which recently also backed Mister Spex, have invested along with a number of business angels. Windeln.de is a clone of the highly successful US site Diapers.com, which markets baby and toddler products to parents.
End of the line for Bloglines
The traditional RSS reader Bloglines is to shutter in the face of competition from larger operators. The news aggregator, which is operated by a team at Ask.com, will be taken offline on 1 October. As reported by Mashable, the service was essentially killed off by Twitter and Facebook. According to a blog post by Ask.com, Bloglines will be not be the only RSS aggregator to suffer from the growth of social platforms. „The writing“, they say, „is on the wall“.
Schuhfans adopts an affiliate model
The online footwear retailer Schuhfans is to expand its empire through an affiliate scheme. Products will now be available through any one of 80 affiliated partner stores. Customers are redirected to the main Schuhfans site to complete their transaction. According to the Berlin company, affiliate marketing will take it to „the next level“.
Nicolas Speeck moves to CBR Fashion
Brands4Friends co-founder Nicolas Speeck has been headhunted by CBR Fashion Holding GmbH. Speeck was responsible for marketing at Germany’s leading shopping club Brands4Friends, and joins CBR to help build the e-commerce business for CBR brands including Street One, Cecil and One Touch, as reported by Exciting Commerce (German). CBR was Germany’s largest women’s wear group by revenue in 2009, with sales of over €700 million.