Today’s top stories: Predictive advertising platform Nugg.ad has been taken over by Deutsche Post; research by Meedia shows that Twitterers in Germany link predominantly to news stories from traditional media providers; and the annual dmexco conference is preparing for the arrival of digital marketing gurus from around the world.
Deutsche Post acquires Nugg.ad
Deutsche Post has taken over the predictive advertising platform Nugg.ad, which has a large slice of the European market for online ads that are behaviourally targeted. The acquisition means a successful exit for the consortium that invested in the Berlin startup back in 2006, beginning with lead investor bmp (just under 23 percent of the shares) and the IBB, later joined in 2007 by Media Ventures and in 2008 by the European Founders Fund. The volume of the transaction was undisclosed.
Traditional media dominate Twitter conversation
German users of Twitter are far more likely to tweet about news stories from traditional news channels than other sources, according to research by Meedia. The study used backtype.com to evaluate the source of all links posted to Twitter between 2 May and 22 August, to establish what the most popular sites were for news. Online versions of traditional media brands such as Der Spiegel, Bild, Zeit and Welt dominated the action. Only one blog, netzpolitik.org, made it into the top 20. See a list of the top 100 here (German).
One for the diary: dmexco
The digital marketing expo and conference dmexco is gearing up for its 2010 event, to be held in Cologne on the 15 – 16 September. The conference programme boasts a very international lineup and all speeches in German are being translated simultaneously into English (and vice versa). Internet luminaries include Neil McCarthy of Shopzilla, who will talk on „embracing the social media revolution“.