Today’s top stories: Tim Von Törne has taken over the management of the Otto Group retail marketplace; online marketing spend in Germany is set to exceed 5 billion euros this year; tradesman’s portal Azeco is offering insurance alongside the usual yellow pages style search; and Schuhplus is engaging customers with a dedicated TV channel starring the managing director.

New boss for

Cellity-founder Tim Von Törne has become the new boss at, the retail marketplace owned by the Otto Group. According to Internet World Business, Törne will be focusing on building the technology and lifestyle streams. Otto Group picked up the brand and the accompanying domain for a snip when the company was on the point of being dissolved.

Online advertising market to exceed 5 billion euros

The German market for online advertising in 2010 is set to break the 5 billion euro mark, according to the online marketing arm of the Federal Association of the Digital Economy. Sales volumes climbed 19 percent compared with last year, with classical display advertising up 23 percent. The entire report (in German) is available for download as a pdf.

Yet another trademan’s portal?

New B2B platform Azaco, a portal for tradesmen, is also offering insurance in an attempt to differentiate from the competition in what is a crowded segment. Owners Sachcontrol AG have set up Azaco as something more than purely a yellow pages for finding plumbers, carpenters and electricians. Whether the business model works out will show the time. There is plenty of competition, the main ones being, MyHammer, Blauarbeit and Fairbase.

FAQ in the TV studio

The online shop for shoes in large sizes Schuhplus is claiming to provide a „new era of customer dialogue“. It has begun producing produced short videos in a specially equipped television studio, with the managing director as moderator. The most frequently asked customer questions are picked up on, with the MD responding by video.