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CRM / E-mail Marketing Manager (m/f)

Spotcap

Berlin

Marketing

Beginn: Oktober 2015

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Manager/in ohne Personalverantwortung


Revolutionize the trillion dollar business lending industry with Spotcap.

Spotcap is an online lending platform that provides fast and flexible financing for small and medium-sized enterprises. At Spotcap, we believe businesses should focus on growing, rather than on how to finance that growth. With our cutting-edge technology, we directly evaluate real-life business data to provide access to funding within minutes and fully online.

Spotcap is headquartered in Berlin, with local offices in Madrid (www.spotcap.es), Amsterdam (www.spotcap.nl) and Sydney (www.spotcap.com.au).

 

JOB DESCRIPTION

Reporting to the Head of Online Marketing, the CRM/E-mail Marketing Manager will plan and execute initiatives for online lead/customer acquisition, retention and activation/reactivation. In this role you will:

 

  • Develop clear business-oriented actionable plans for all countries and ensure execution by using CRM tools/systems (experience with Salesforce marketing cloud would be an advantage)
  • Manage our CRM solution such as Exact Target, Pardot etc 

  •  Build email's using HTML and CSS

  • Set up processes and campaign performance monitoring reports

  • Monitor and drive to improve open rates of campaigns

  •  Monitor and share Spotcap customer behavior evolution (i.e. based on CLV and RFM), their conclusions and actions from a CRM perspective with key stakeholders within Spotcap

  • Communicate internally with Country Heads, Product Owners, Marketing and Design team members to drive global email and mobile push notification strategy

  • Be responsible for all email marketing and newsletter activities as well as social media channels

 

QUALIFICATIONS 

  • Degree educated with at least 2 years of professional experience in the field of email marketing/CRM
  • Experience with Exact target (Salesforce Marketing Cloud) or a similar CRM tool

  •  HTML and CSS expertise is a must, SQL skills are highly desirable

  • Ability to drive projects forward in an extremely fast paced environment with an international Team

  • Excellent communication skills in English complete your profile. Communication skills in Spanish or Dutch would be a plus

 

Transform the banking industry—say “Yes” to the Spotcap team and…

  • 20+ nationalities
  • 4 offices across 2 continents

  •  Regular and legendary team events

  • 1,000+ learning opportunities

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