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Director/Head of Marketing (m/f)

iversity GmbH

Berlin

Marketing

Beginn: Februar 2015

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Manager/in ohne Personalverantwortung


iversity.org is Europe's biggest platform for higher education courses (Massive Open Online Courses/MOOCs).

Our mission: to improve higher education through technology. We want to enable everyone to study everywhere. No matter who they are. With our courses, studying becomes flexible, accessible and connected. We believe in the transformative power of online education. Do you?

We want people with a business brain and a charitable heart. If you want to join our team, we are offering a full-time position as Director/Head of Marketing (m/f)

As our Marketing Executive, you will lead iversity’s marketing team and become part of a fast-growing internet start-up in Berlin.

 

Your Responsibilities

We want you to assume responsibility for iversity’s marketing activities and further develop our existing marketing strategy. We want you to come up with new, imaginative and sophisticated ways of processing existing community experiences as well as reaching out to new groups of users. You achieve this by crafting unique user-acquisition and user-retention campaigns using all kinds of channels. You understand and believe in the value of tracking, optimisation and conversion to help increase the effectiveness of your marketing campaigns and develop efficient controlling mechanisms to draw the right conclusions from it for even better campaigns as we grow.

 

You...

  • are experienced: You have 5+ years of experience in marketing, ideally in the education space.

  • are creative and care about great content: You are able to find new ways to attract new users and

    are eager to come up with your own campaign ideas.

  • are resourceful and all about relationships: You like the challenge of finding hacks to grow a user

    base with small budgets e.g. using referral marketing and have a strong background in CRM,

    especially using e-mail newsletter and drip-marketing.

  • know the tools of the trade: You can independently setup and manage e-mail, display marketing

    and SEA / SEM campaigns or initiate an on-site SEO review etc.

  • are data-driven and ROI-oriented: you have a proven track record with conversion optimisation and

    prioritise relentlessly.

  • are a team player: You can adapt easily to others and have good communicating skills.

  • are analytical: You have an eye for detail but without losing the big picture.

  • speak and write English fluently. Knowledge of German is considered an asset.

We...

  • are an interdisciplinary, enthusiastic team from all over the world where every member has a passion for his job.

  • offer exciting insights that can only emerge from a fast-paced, high-growth internet start-up.

  • offer an attractive working environment and competitive pay.

How you apply:

Send your complete application documents (cover letter including your salary expectation, CV and credentials) in one pdf-file with the keyword “Director of Marketing” to jobs@iversity.org.

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