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Head of Digital Marketing (m/f)

FCG Germany GmbH

Berlin

Marketing Sonstige

Frühestmöglicher Eintrittstermin: August 2018

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Manager/in ohne Personalverantwortung


We are looking for a Head of Digital Marketing (m/f) to help us improve the way we acquire online traffic across all our portfolio companies (we operate in 6 markets today - Mexico, Nigeria and Indonesia, to name a few)

In this role, you should have a deep (it will be tested..) knowledge of all online acquisition channels (e.g. SEM, SEO, GDN, Social etc.) You need to also have a very strong analytical mindset.

Your goal will be to work with our local marketing teams (we operate in 6 countries today) in coaching, training and overall ensuring our online advertising budgets are invested in the best possible way. 

Responsibilities

  • Create blueprint strategies for paid traffic acquisition across all major sources (SEM, GDN, Facebook, Affiliates etc.)
  • Oversee accounts across all platforms with regards to all KPIs (both performance metrics and budgets)
  • Work as a mentor and coach to our marketing managers in our markets, helping them to improve their performance by providing input and advice. Here hands-on support is key.
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management
  • Stay on top of traffic acquisition trends (both paid and free) that could be relevant to grow our business

Requirements

  • Proven experience as an online paid marketing expert
  • Experience in data analysis and reporting
  • Strong knowledge of SEO and other digital marketing concepts
  • Expert and hands-on knowledge across all major advertising platforms (e.g. AdWords, Facebook, Criteo)
  • Working knowledge of analytics tools (Google Analytics, Tableau, PowerBI etc.)
  • Understanding of HTML / front-end programming is a strong plus
  • Expert proficiency in Excel
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Economics, Business, Marketing or a related field

Perks

  • Office in the city center of Berlin with a kitchen and game area, and height- adjustable tables
  • Flexible working hours and option of home office
  • An international team of smart and enthusiastic people
  • Open mindset for new technologies and processes
  • Vibrant team culture

 

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