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Lead Product Marketing Manager (m/f)

FreightHub GmbH

Berlin

Marketing Produktmanagement Sonstige

Frühestmöglicher Eintrittstermin: August 2018

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Manager/in ohne Personalverantwortung


#TheCompany

At FreightHub, we are building the backbone of global trade. We are revolutionizing logistics by making it easier, faster, and more cost-efficient to move goods from point A to point B anywhere in the world – via container ships, planes, trucks, and trains. By radically automating processes and designing a superior user experience we make buying and selling goods anywhere on the globe more efficient and easy than ever before. If you aim to create impact with your work, solve real-world problems, and digitalize a multi-trillion-€ industry that fosters global prosperity, we’d love you to join FreightHub!

#YourOpportunity

  • You are passionate, curious and competitive
  • You want to be the one who makes a gigantic, yet hidden and offline industry sexy and fun
  • You want to be the architect of FreightHub’s content strategy and drive it’s 14+ Growth evangelists across 19+ growth channels
  • You want to work with founders, customer success, sales and product teams
  • In this role, you’ll own the positioning and marketing of FreightHub. You will be the key driver to establish thought leadership in the digital transformation of the logistic industry, ensuring FreightHub is the logistics solution of choice for modern logistics- and procurement teams. You’ll increase awareness, adoption and engagement of users by sketching the product roadmap with our product team. You’ll do this by drafting go to market strategies for new services and features that enable sales to increase commercial traction
  • You will be working on a challenge worth solving. The logistics market is huge, and you will position FreightHub’s efforts to digitalize the industry in an emotional, entertaining, and exciting way

#YourProfile

  • 3+ years of experience in marketing SaaS products
  • (Bonus) Background in B2B platform marketing
  • Ability to work cross-functionally and confident collaborating with FreightHub’s major stakeholders: growth, sales, product, customer success
  • You are creative as well as systematic; you do your own work but embrace working in teams; you see the big picture as well as the finer details
  • You lead your area autonomously, drive topics, create new solutions and are good in developing and maintaining relationships
  • You are able to bridge strategic thinking, analytical skills and creative executions
  • Meaning that you have enough understanding and interest in operational activities like Demand Gen and are aware of metrics such as conversion rates customer acquisition cost etc. as they are one way of feedback to the creative work we are doing.
  • You have a university degree with relevant studies, or other forms of copywriting education
  • You know how to guide agencies and freelancers and you are accustomed to working with tight timelines
  • Fluent communication skills in German and English

#YourResponsibilities

  • Market positioning: Own the positioning and messaging for FreightHub; our Transport management system and how we differ from competition
  • Customer engagement: Own announcing new platform features to customers and the broader market
  • Campaign architect: You conceive and implement original copy for campaigns & websites across all channels
  • Brand ambassador: You drive our tonality and voice of the brand and make sure that it transports our values as much as our offer into the world. You enable others through creative guidelines and direction to understand and adapt this tonality so that our brand touchpoints feel coherent and authentic
  • Content assets: You are responsible for driving and managing the creation outstanding content assets like Whitepapers, E-Books etc. You systematically track and assess the impact of your content and continuously iterate
  • Product alignment: Work directly with the product team to influence the product roadmaps, based on market demand, competitor intelligence and customer feedback
  • Sales alignment: Work closely with marketing and sales to highlight the value of the platform through the development of positioning, messaging, enablement activities, and marketing materials such as videos and customer stories

#WhyUs

  • Be part of an international and highly professional young team (Google, BMW, DailyDeal etc.) led by serial entrepreneurs
  • Revolutionize a global $450bn market
  • We are backed by top notch VC investors (Northzone, Cherry Ventures, Global Founders Capital) plus strategic advisors from the logistic industry and recently raised a USD 20M Series A round
  • Shape the company with your innovative ideas and solutions
  • Help us to change and accelerate worldwide trade

#culture

Check out our video to see what it is like to work at FreightHub.

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