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Growth & Communication Marketer (m/f)

Lufthansa Innovation Hub GmbH

Berlin

Marketing Management

Beginn: Juli 2015

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Manager/in ohne Personalverantwortung


Growth & Communication Marketer (m/f)

 

Help a renowned industry leader to build travel tech products with global impact.

The Lufthansa Innovation Hub is looking for an exceptional online marketer to lead performance-based online marketing campaigns for various webbased and mobile prototypes. The position will plan, launch and scale user acquisition efforts for Minimum Viable Products, track engagement and drive decisions on potential spin-offs together with the Venture Development team on one hand. On the other hand the person will develop and execute a communication roadmap for the Lufthansa Innovation Hub and its products towards internal and external stakeholders

 

About us

The Berlin/Germany-based Lufthansa Innovation Hub GmbH (LIH) is the digital transformation unit of the world’s largest aviation conglomerate Lufthansa Group. We are a small, well-practised team consisting experienced Lufthanseats and external experts commited to fast-track world-renowned brands such as Lufthansa, Lufthansa Cargo, Germanwings, SWISS, Austrian Airlines, Miles & More, LSG Sky Chef and more into the digital age. In contrast to comparable corporate startup and innovation initiatives, the LIH aims first and foremost to cooperate with existing players and develop its own, tailor-made solutions for industry pain-points by working together with experts within the corporation and external serial entrepreneurs.  

 

Your profile

  • 3-5 years hands-on performance marketing experience, managing online marketing efforts with measurable results both for webbased and mobile products
  • Expert knowledge of main performance marketing channels such as Social Media (esp. Facebook), Display, SEM and tools such as AdWords, Google Analytics and A/B Testing
  • Seasoned analytical skills with ability to compile and analyze campaign data for decision makers
  • Creativity and curiosity to apply tools & methods of growth hacking and produce thrilling communication
  • Strong self-management and interpersonal skills with ability to set problem-solving priorities, take on multiple tasks and work in a rapidly changing environment

 

Valuable additions

  • Basic coding abilities (e.g. for landing-page-adjustments)
  • Experience with Growth Hacking techniques
  • Basic understanding of SEO and ASO
  • Experience in online communication campaigning

 

Your responsibilities

  • Support the roll-out of our prototypes along with the Venture Development team
  • Build and execute multi-channel performance marketing campaigns with defined strategy, goals and metrics
  • Track and optimize ongoing online marketing activities to increase ROI
  • Collaborate with associated developers, agencies and product teams to develop and test content for marketing campaigns
  • Manage external service providers and technology partners for the successful execution of campaigns
  • Develop and execute a communication roadmap for the Lufthansa Innovation Hub and its products towards internal and external stakeholders
  • Report results to key stakeholders

  

What we offer

Be an essential member of a creative, smart, fun and hard-working team aiming to develop solutions that will be touched by every traveler worldwide in the long-run

  • Work in a “startup within a corporate” that promotes iteration-based, straight-forward execution
  • Gain an exceptional perspective and learn about best practices from a global industry leader
  • Enjoy an exceptional working environment on the FACTORY campus in Berlin-Mitte, Germanys startup epicenter with high-end office facilities and amenities between industry lighthouses such as Twitter, Mozilla and Soundcloud
  • Receive competitive compensation with bonus and fringe benefits

  
Lufthansa Innovation Hub GmbH

Hd. Frau Solveig Schulze

Rheinsberger Str. 73
10115 Berlin
Germany
Phone: +4917683306513
E-Mail: jobs@lh-innovationhub.com

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