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Head of CRM (m/f)
Babbel
Berlin
Marketing
Beginn: April 2015
Anstellungsverhältnis: Vollzeit
Berufserfahrung:
Your mission will be to lead the efforts to grow Babbel´s evolving CRM strategy that supports our growth and internationalization plans.
Your responsibilities will include
- Maximize Babbel's revenue by converting users into loyal customers through CRM activities
- Analyze the User Journey touch points in order to identify business opportunities and define CRM strategy
- Foster internal communication and collaboration between marketing, customer service, didactics and product departments for a better understanding of both current customers and opportunities to acquire new users
- Work closely with acquisition and country teams to develop tailored communication strategy
- Define, improve and optimize the channel infrastructure for communicating on a one-to-one customer interaction on all platforms, including push notification, email, onsite
- Oversee the automation of CRM campaigns and ensure the database is segmented effectively
- Lead and develop the existing team
REQUIREMENTS
- 7+ years CRM experience, including customer retention or loyalty programs
- Experience with planning, conducting and analyzing CRM campaigns across multiple platforms (email and push notifications)
- Good understanding of the latest trends in marketing and customer communication channels, such as real-time email, onsite and push notifications
- Strong, proven leadership abilities
- Strong organization, planning and prioritization skills, with attention to detail
- Superior analytical skills with an ability to clearly translate results into actionable insights
- Able to manage interests of multiple parties
BENEFITS
- Responsibility from day one and professional and personal growth
- Building a cutting edge CRM strategy, cross-platform and integrated
- Potential within a fast growing team
- A lively startup atmosphere with friendly working hours
- A vibrant international team from over 20 different nationalities
- Great company benefits (High-End company bike, fresh fruits & drinks etc.)
