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Head of CRM (m/f)

Babbel

Berlin

Marketing

Beginn: April 2015

Anstellungsverhältnis: Vollzeit

Berufserfahrung:


Your mission will be to lead the efforts to grow Babbel´s evolving CRM strategy that supports our growth and internationalization plans.

Your responsibilities will include 

  • Maximize Babbel's revenue by converting users into loyal customers through CRM activities
  • Analyze the User Journey touch points in order to identify business opportunities and define CRM strategy
  • Foster internal communication and collaboration between marketing, customer service, didactics and product departments for a better understanding of both current customers and opportunities to acquire new users
  • Work closely with acquisition and country teams to develop tailored communication strategy 
  • Define, improve and optimize the channel infrastructure for communicating on a one-to-one customer interaction on all platforms, including push notification, email, onsite
  • Oversee the automation of CRM campaigns and ensure the database is segmented effectively
  • Lead and develop the existing team

REQUIREMENTS

  • 7+ years CRM experience, including customer retention or loyalty programs
  • Experience with planning, conducting and analyzing CRM campaigns across multiple platforms (email and push notifications)
  • Good understanding of the latest trends in marketing and customer communication channels, such as real-time email, onsite and push notifications
  • Strong, proven leadership abilities
  • Strong organization, planning and prioritization skills, with attention to detail
  • Superior analytical skills with an ability to clearly translate results into actionable insights
  • Able to manage interests of multiple parties

BENEFITS

  • Responsibility from day one and professional and personal growth
  • Building a cutting edge CRM strategy, cross-platform and integrated
  • Potential within a fast growing team
  • A lively startup atmosphere with friendly working hours
  • A vibrant international team from over 20 different nationalities
  • Great company benefits (High-End company bike, fresh fruits & drinks etc.)
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