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Head of CRM (m/f)

DaWanda GmbH

Berlin

Marketing

Beginn: Juli 2015

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Direktor/in (Bereichsleiter, VP, SVP etc.)


DaWanda is the online marketplace for unique and handmade items. Designers and creatives offer their one of a kind and limited-edition products for sale on www.dawanda.com. Going against the grain of mass-production, DaWanda is a heaven for those who value individuality and responsible consumption, as much as they like the latest trends. On the website you can find unique fashion, accessories, baby items and home decor. DaWanda is a social commerce platform, where consumers can exchange creative ideas and find inspiration from one another. Many products are created to the individual specifications of the buyer. For designers and employees alike, DaWanda offers a springboard from which talents can unfold and develop into an amazing career. 

We are looking for a Head of CRM (m/f) to help us meet our ambitious user retention and revenue growth objectives. You will be responsible for developing and executing all CRM strategies, tactics and action plans required to achieve our targets.

 

Your Responsibilities

  • Responsible for building and developing the CRM team
  • Developing, planning and control of all CRM acitivities to ensure a personalized and individual communication with our customers
  • Customer behaviour analysis and implementation of a customer segmentation
  • Define and implement effective email campaigns (seasonal, lifecycle and reactivation campaigns) to maximise CLV
  • Evaluation and implementation of an customer loyalty program
  • Optimization of our users customer journey throughout all touchpoints (onsite, email, social & customer support) and identify new opportunities to improve customer lifetime experience
  • Implement and optimize processes, tools and KPIs for CRM

 

Your Profile

  • Several years of working experience in the field of CRM at an internet start-up or within the e-commerce of a larger company
  • Measurable results of projects in the field of CRM, Social Media, Direct and Onsite Marketing
  • Experience in motivating, developing and directing people of bigger, heterogeneous teams
  • Excellent analytical and conceptual skills, furthermore good communications and negotiation skills
  • Strong hands-on mentality and driving enthusiasm
  • Fluent in German and English


What we offer

  • Be part of one of Europe’s most loved internet brands
  • Highly relevant, insightful and challenging tasks
  • To see your ideas become a reality and generate value
  • Work with the latest technology
  • The opportunity for personal and professional development
  • Participate in an open, creative, innovative company culture
  • Flexible working hours
  • Work in a beautiful loft in Berlin Charlottenburg

 

If you are interested in this position, please upload your complete application stating the earliest date you could start and indicate your salary expectations.

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