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Teamlead CRM (m/f)

DaWanda GmbH

Berlin

Marketing

Beginn: Mai 2017

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Manager/in mit Personalverantwortung


DaWanda is the leading German online marketplace for handmade and unique products. Designers and creativesoffer their one of a kind and limited-edition products for sale on www.dawanda.com. Going against the grain of mass-production, DaWanda is a haven for those who value individuality and responsible consumption, as much as they like the latest trends. On the website you can find unique fashion, accessories, baby items and home decor. DaWanda is a social commerce platform, where consumers can exchange creative ideas and find inspiration from one another. Many products are created to the individual specifications of the buyer.

We are looking for a Teamlead of CRM (m/f) to help us meet our ambitious user retention and revenue growth objectives. You will be responsible for developing and executing all direct marketing strategies, tactics and action plans required to achieve our targets.

 Your Responsibilities

  • Responsible for leading and developing our CRM team
  • Customer behaviour analysis and implementation of a customer segmentation and personalization
  • Definition and implementation of effective direct marketing campaigns (seasonal, lifecycle and reactivation campaigns) to maximise CLV
  • Evaluation and implementation of a customer loyalty program
  • Optimization of customer journey throughout different touchpoints (onsite, email, What’s App & customer support) and identification of new opportunities to improve customer lifetime experience
  • Implementation and optimization of processes, tools and KPIs for CRM

Our Requirements

  • Implementation and optimization of processes, tools and KPIs for CRM
  • 5+ years of experience in CRM
  • A university degree in business, communications, or a related field
  • Proven success in building and leading CRM, mobile or direct marketing teams
  • Proficient in state-of-the art CRM tracking and tooling solutions
  • Excellent analytical and conceptual skills with a strong hands-on mentality
  • Fluent in German and English

What we offer

  • Be part of one of Europe’s most loved internet brands
  • Join a talented, driven and international team
  • Highly relevant, insightful and challenging tasks
  • The opportunity for personal and professional development
  • Participate in an open, creative, innovative company culture
  • Flexible working hours
  • Work in a beautiful loft in Berlin Charlottenburg

If you are interested in this position?

Please send us your complete application stating the earliest date you could start and indicate your salary expectations.

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