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Head of Performance Marketing (m/f)

Freeletics GmbH

München

Marketing

Beginn: April 2015

Anstellungsverhältnis: Vollzeit

Berufserfahrung:


FREELETICS

Freeletics aims to be the number one fitness- and lifestyle company in the world. The new basis for human strength. A decision. We empower people to be happy and fulfilled, by making them the strongest version of themselves. Physically and mentally. And therefore create a very intimate relationship with our customers. We build products that give people confidence, physical fitness and willpower. The most motivating and efficient fitness training system in the world. And a platform to motivate and educate, with a community of 4 million athletes. All accessible via our mobile- and web apps.

And this is just the beginning. Further development of our training system, social features, sports- and lifestyle apparel and our global expansion are just some of our topics in 2015.

 

WE ARE LOOKING FOR A HEAD OF PERFORMANCE MARKETING (M/F)

We are looking for a key player at Freeletics who will further excel our game-changing growth path and drive valuable leads to our sales force. As the Head of Performance Marketing you are our expert for all performance channels. You will own Freeletics marketing campaigns across all online channels, including Facebook ads, SEM, SEO, CRM and affiliate marketing, as well as our international TV ad placements. You make effective purchasing decisions and have what it takes to lead and grow your online marketing team!

 

  • Job type: Full-time
  • Location: Munich, Germany

 

YOUR RESPONSIBILITIES

  • Full responsibility for managing and controlling all Freeletics online marketing channels and our TV ad placements
  • Design strategies, campaigns and tactics to maximize the positive impact of the company’s goals
  • Assure the timely implementation of the defined strategies, campaigns and tactics by driving their execution and by tracking and controlling quality
  • Develop and implements measures to improve the efficiency and scalability of all existing channels, both PPC (SEA, Facebook, Affiliate, Retargeting) and organic (SEO and CRM)
  • Identify and approach new traffic sources and keep the company at the forefront of developments in digital marketing
  • Build business cases and models to aggressively explore and test new go-to-market channels
  • Lead, build up, inspire and develop our online marketing team
  • Create reports with detailed evaluation of campaign performance and optimize revenues
  • Monitor and analyze markets, competitors and trends

 

YOUR PROFILE

 

  • Relevant experience in a comparable online/performance marketing position, with a successful track record of profitably scaling existing channels and finding new channels
  • Experienced in leading, motivating and developing a team
  • A passion to get involved hands on, a “getting things done” mentality
  • Deep knowledge across all online marketing channels, and experience on RTB (SSP & DSP), SEM, Social and Media Buying in general
  • A very good understanding of tracking technologies and web-based new media strategies
  • Efficient and result-oriented working style, strong analytical and critical thinking skills
  • Motivation to exceed our expectations and go the extra mile

 

 WHY WORK AT FREELETICS?

 

  • Be part of an energetic, successful and international team
  • High impact and responsibility in a very successful and fast growing company
  • The chance of playing a crucial role and being part of something really BIG
  • Attractive compensation
  • No walls, no limits, no bureaucracy, just unlimited potential
  • Self-fulfillment, fun, and a great atmosphere
  • Social activities and team Freeletics training

  

SOME STATS ABOUT US

 

  • Founded in mid-2013
  • ~60 employees
  • 4,000,000+ members
  • Global reach with 160+ countries
  • Seven digit monthly revenue
  • 30% month-on-month growth in 2014 /2015

 

Ready to kick ass? Then send us your Cover Letter and CV to talents@freeletics.com

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