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Mobile Marketing Manager (m/f)

DaWanda GmbH

Berlin

Marketing

Beginn: November 2015

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Mit Berufserfahrung


DaWanda is the online marketplace for unique and handmade items. Designers and creatives offer their one of a kind and limited-edition products for sale on www.dawanda.com. Going against the grain of mass-production, DaWanda is a haven for those who value individuality and responsible consumption, as much as they like the latest trends. On the website you can find unique fashion, accessories, baby items and home decor. DaWanda is a social commerce platform, where consumers can exchange creative ideas and find inspiration from one another. Many products are created to the individual specifications of the buyer. For designers and employees alike, DaWanda offers a springboard from which talents can unfold and develop into an amazing career. 
 
We are looking for a Mobile Marketing Manager (f/m) to lead our mobile marketing efforts in building and executing successful marketing strategies for our DaWanda Apps (iOS and Android).
 

Your Responsibilities

  • Grow DaWanda's app downloads by working with various DaWanda marketing channels and external partners to develop and execute effective acquisition campaigns 
  • Develop onsite, online and offline marketing programs to drive user engagement of our mobile app 
  • Plan and optimize direct-to-consumer campaigns via in-app Push messaging (iOS & Android) to drive downloads and engagement
  • Perform mobile advertising testings and analytics to identify and prioritize new opportunities in mobile advertising for DaWanda
  • Continually improve mobile performance by analyzing app data
  • Refine and improve mobile marketing strategies and proactively share results, insights and business impacts with key stakeholders
  • Actively monitor competitive practices and other mobile industry movement / standards to ensure DaWanda remains ahead of the curve and best-in-class 
  • Be the voice of the mobile customer across DaWanda marketing -- email, display, search ads, push notifications, and other channels (e.g. ensure all content is designed to deliver an optimal mobile experience in all channels)
  • Work with development team to maximize existing technology and serve as a stakeholder to drive new technology development 
     

Our Requirements

  • Bachelor's degree in marketing, business, media, economics or related disciplines (a Masters degree or MBA is a plus)
  • Several years of relevant work experience in performance marketing, online marketing or CRM
  • Broad digital marketing experience, including content, search and e-commerce platforms
  • Intimate knowledge of the mobile landscape (iOS and Android) and a vision for the mobile future 
  • Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions by using web analytics tools like Google Analytics and Adobe Analytics
  • Exceptional Excel skills and proficiency in PowerPoint and Word 
  • Strong team player with a hands-on mentality, able to communicate across groups with differing interests 
  • Very good command of written and spoken English and German

We offer

  • Be part of one of Europe’s most loved internet brands
  • Join a talented, driven and international team
  • Highly relevant, insightful and challenging tasks
  • The opportunity for personal and professional development
  • Participate in an open, creative, innovative company culture
  • Flexible working hours
  • Work in a beautiful loft in Berlin Charlottenburg

If you are interested in this position, please send us your complete application stating the earliest date you could start and indicate your salary expectations.

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