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Online Marketing Manager (m/f)

Mimi Hearing Technologies GmbH

Berlin

Marketing

Beginn: Januar 2017

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Mit Berufserfahrung


This is your workplace

Mimi is a Berlin-based technology company, founded in 2014, at the intersection of the health and music industry. Our vision is to enable everyone to hear the best way now and in 20 years – everywhere. We are building the next generation of hearing solutions while removing the present stigma that is associated with this matter. To date we have tested about 1 million ears with our Mimi Hearing Test app.

As our Online Marketing Manager you will

Own Mimi’s CRM channels

  • lead the development, and execution of programs aimed at improving user engagement and retention via CRM channels: Email, Push, In-App
  • independently carry out A/B tests to improve conversion using mobile CRM tools, including writing your own copy and developing basic graphic design when needed
  • partner closely with members of the product team to optimize and automate app-based communications
  • identify and own key metrics necessary to establish customer-focused and results-oriented campaign strategies

Drive User Acquisition Channels

  • create, implement, measure and optimize performance marketing campaigns across multiple channels (AdWords, Facebook, Networks)
  • manage paid User Acquisition from implementation to measurement
  • coordinate organic UA (ASO, A/B Tests etc.)
  • analyze performance data and take appropriate action in order to optimize key performance indicators (KPIs)

It would be great if you…

  • have experience in UA, such as campaign management (Facebook, AdWords), acquisition strategy and implementation
  • are an analytical thinker with the ability to handle complex tasks in a fast-paced environment
  • bring expertise in tracking and attribution
  • have experience with creating CRM strategies & owning CRM campaigns, (experience with mobile is a plus)
  • are up-to-date with the latest trends and best practices in online marketing and measurement
  • are willing to take ownership and are an imaginative and strategic thinker
  • are a good networker with strong interpersonal skills and a passion to work across diverse teams
  • bring a can-do attitude and make things happen whilst always keeping an eye on detail
  • are proficient in English and German and have exceptional communication skills

Your CV is most probably an amazing document which we will certainly read. Yet, an entrepreneurial mindset and an urge to change the status quo means almost as much as good grades to us.

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