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Senior Marketing AI Manager (m/f)

flaregames GmbH

Karlsruhe

Marketing

Beginn: Februar 2017

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Mit Berufserfahrung


flaregames is a fast-growing mobile game publisher and developer focused on creating and bringing fun, high-quality, free-to-play games to smartphones and tablets.

As a Senior Marketing AI Manager you will join the User Engagement team in their mission to deliver the right message at the right time through our player’s preferred channel.

Key Responsibilities

  • Work closely with Business Intelligence to build up a strategy that allows us to effectively leverage our portfolio titles
  • Establish, visualize and improve cross-promotional activities within the flaregames portfolio.
  • Improve visibility on (predicted) customer LTV to the User Acquisition department
  • Transfer and keep the Marketing vision when developing in-house tools
  • Develop customized execution strategies for different markets
  • Act as consultant or advisor for the Game Teams when it comes to user-journey and user-engagement topics
  • Push our comfort zone (a.k.a. research, test, and take risks regarding new channels, strategies or technologies)

Required Skills and Experience

  • You find working with customer data exciting and feeling the potential in it gets your hands sweaty
  • Micro-Segmentation, Churn Prevention, Customer Attrition and LTV Prediction are topics you’d like to count as part of your job
  • You understand that machine learning is key to successfully maintain a personalized customer relation
  • You have 3+ years of Digital Marketing experience in the gaming, e-commerce or tech industry
  • You are customer-oriented: you believe a great UX is one that provides solutions to a need the consumer is not necessarily aware of
  • You have experience with Data Analysis and CRM tools (ie: Amplitude, Mixpanel, Selligent, Optimove, Salesforce…)
  • A/B testing is second nature to you: assumptions are nothing without data observation
  • You keep your eyes on the goal and your hands dirty – we are looking for someone that brings to the table experience, ideas and a lot of energy!
  • You are organized, methodical and have an outstanding sense of self-improvement.
  • You have a strong ability to think and execute beyond the borders of your team

Bonuses

  • You’ve successfully worked on or even established a Customer Loyalty Program
  • You have worked in the gaming industry
  • You are familiar with programming languages such as SQL or Python
  • You have worked closely with Monetization departments before
  • You talk developer! (a.k.a. you have interacted with dev teams before)

We offer

  • A fulltime, permanent position
  • Being part of an international MKT team that is built around challenging values (Be bold, Take ownership, Trust your team and Keep evolving)
  • A challenging, results-achieving environment with a flat hierarchy
  • A voice in our team: you will feel that your contribution to the quality of our games is decisive
  • An asshole-free workplace, populated by true team players
  • Many ways to grow your personality, skills and area of competence
  • Coffee flat rate, plus juice, Club Mate and other hipster drinks to quench your thirst, and daily fresh fruit to keep you bright-eyed and bushy-tailed
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