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(Senior) Mobile Marketing Manager (f/m)

DaWanda GmbH

Berlin

Marketing

Beginn: Februar 2017

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Mit Berufserfahrung


DaWanda is the leading German online marketplace for handmade and unique products. Designers and creativesoffer their one of a kind and limited-edition products for sale on www.dawanda.com. Going against the grain of mass-production, DaWanda is a haven for those who value individuality and responsible consumption, as much as they like the latest trends. On the website you can find unique fashion, accessories, baby items and home decor. DaWanda is a social commerce platform, where consumers can exchange creative ideas and find inspiration from one another. Many products are created to the individual specifications of the buyer. 

Your Responsibilities

  • Develop and implement integrated mobile marketing strategies together with our brand marketers and social media experts
  • Launch mobile marketing campaigns – user acquisition and retargeting
  • Find and implement measures that drive organic growth (e.g. ASO, social media, app store features, etc.)
  • Improve our mobile marketing tracking & martech set-up and drive marketing automation projects pro-actively
  • Running A/B tests and optimizing our app store pages
  • Analyzing and reporting campaigns performance and In-app behavior
  • Continuously expand our mobile marketing portfolio and oversee new market trends

Our Requirements

  • University degree in the field of marketing, communication, business administration or equivalent
  • 3+ years of relevant experience in performance app and/or mobile marketing
  • Strong analytical skills and broad knowledge about marketing technology (such as In-app conversion tracking, deeplinking, cross device tracking, remarketing, etc.)
  • Team player attitude, great collaboration skills, and an independent hands-on approach
  • Excellent project management skills, experience working and co-owning projects with product and marketing teams and familiarity with agile working environments
  • Fluent in English, German a distinct advantage

What we offer

  • Be part of one of Europe’s most loved internet brands
  • Join a talented, driven and international team
  • Highly relevant, insightful and challenging tasks
  • The opportunity for personal and professional development
  • Participate in an open, creative, innovative company culture
  • Flexible working hours
  • Work in a beautiful loft in Berlin Charlottenburg

If you are interested in this position, please send us your complete application stating the earliest date you could start and indicate your salary expectations.

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