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Senior Product Owner Mobile Apps (m/f)

adidas Group

Herzogenaurach bei Nürnberg


Frühestmöglicher Eintrittstermin: Dezember 2017

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Manager/in mit Personalverantwortung


Define, create, promote and manage digital products and mobile apps that will provide consumers with an unrivaled shopping experience.

Key accountabilities

  • Define detailed roadmaps for mobile app digital products in line with product domain strategy and overall #DBC vision. Ensure the apps represent a connected, premium and personalized experience
  • Own and manage app development backlogs within the #DBC agile delivery framework. Specify user stories/ product features; determine business value, priorities and MVP. Support product build. Provide acceptance for delivered product.
  • Manage budgets related to mobile app definition, creation, promotion, improvement and maintenance.
  • Manage full mobile app life cycle - from experience definition to app store publishing, optimization (ASO) & monitoring
  • Manage a diverse set of business stakeholders (from global functions to specific functions in markets) to define a sound business roadmap for mobile app experiences
  • Partner with delivery, technology and UX/UI teams to define realistic app release schedules
  • Own and drive definition and monitoring of business and app experience KPI for specific mobile app experiences.
  • Monitor defined mobile app KPI’s and drive improvements/modifications within agreed roadmaps
  • Partner with marketing and social media management teams to define and implement a promotion strategy for each relevant stage in the app life cycle. 
  • Create strong ties with other digital product domain teams to enable premium digital experiences across different brand digital touch points.
  • Contribute to the overall product domain strategy definition and implementation
  • Contribute to the definition and prioritization of modules/SDKs, services and toolkits while ensuring re-use in own products and related experiences.

Knowledge skills and abilities

  • Ability to critically review functional documentation and project plans to a very detailed level.
  • Capabilities together with IT and vendor teams
  • Highly developed interpersonal and communication skills
  • Fluent in English


  • 6+ years industry and / or relevant work experience, preferably in mobile app development areas
  • University Degree in Marketing, Communications, IT, Business or a related field preferable.
  • 2+ years’ experience in agile/SCRUM execution
  • Proven experience in managing global projects
  • Experience with digital production process and technical nature of developing digital marketing initiatives
  • Experience and understanding of mobile marketing and eCommerce
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