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Strategic Marketing Manager (m/f)

Parku Verwaltung GmbH & Co KG

Berlin

Marketing

Beginn: April 2015

Anstellungsverhältnis: Vollzeit

Berufserfahrung: Mit Berufserfahrung


parku is the fastest growing European parking sharing platform with Swiss roots and tackling the annoying and polluting search for parking spaces. With our help drivers find the most adequate parking space at every tour, i.e. downtown on the way to restaurants or shopping, at the games and events or near airports.

 

Effective today 4.500 parking spaces in 17 cities are rented out by private owners, hotels or companies during times when not needed for themselves. These parking spaces are at attractive locations and can be rented up to 30 days up-front. As the only parking broker parku offers drivers access to garages and thus safe parking, bookable on short notice as of 30 minutes parking period. Registered drivers, who have booked a labelled parku parking space, get access to this private spot during the period of their reservation. Drivers simply scan a QR code at the entry and exit gate.

 

parku is available via parku.com, Android and iOS apps in Germany, Switzerland and soon to be active in Austria and the Netherlands,  as well.

 

To support our fast expansion we are looking for a

 
Strategic Marketing Manager (m/f)

 

You have experience in brand building, you know the mobility landscape and you will use your drive to help us grow parku enthusiasts in Switzerland, Austria, Germany and the Netherlands.

 

 What you’ll do

 

  • You define Multi-channel concepts and implement campaigns in the DACH region and the Netherlands
  • Own our content marketing activities (social media, email, offline) to increase awareness, build user loyalty and gather feedback from the community
  • Partner with our Product and PR teams to build integrated marketing campaigns
  • Track and analyse user activation with our business intelligence team
  • Work closely with our country managers while implementing campaigns in Amsterdam, Vienna and Zurich
  • Support our local promotion teams with brand awareness campaigns
  • Account management of our strategic media partners and steering of our SEM agency

 

What we’re looking for

 

  • Over 4 years experience in brand building, performance marketing or communications
  • Experience in managing social media channels
  • In depth knowledge of the DACH media landscape and the mobility sector
  • Experience working with executives in a data-driven environment
  • Excellent presentation and communication skills in English and German
  • Passion for eco-friendly TECH and the share economy
  • Undeniable motivation to join the parku Team in Berlin

 

Please convince Elona@parku.ch of your fit. We look forward meeting you!

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