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Head of Performance Marketing (m/f)

  • Vollzeit
  • Direktor/in (Bereichsleiter, VP, SVP etc.)
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Frühestmöglicher Eintrittstermin Februar 2018

About FINEWAY

We believe the future of travel is not search & compare but a delightful conversation to deliver trips that match your unique style & intents. That’s why we’re building an Artificial Intelligence powered by advanced statistics & deep learning methods to decode your travel DNA better than anyone else. The purpose? To magically deliver perfectly tailored travel experiences.

Job description

As Head of Performance Marketing at FINEWAY, you’ll build a top-notch lead generation platform as part of our premium brand positioning. This includes:

  • Creating and managing performance for all lead generation initiatives including paid channels, SEO, email & retention campaigns, content marketing, nurturing programs, and other opportunities to drive revenue.
  • Modelling and forecasting results; conducting A/B tests and using a data-driven approach to hit KPI targets like inquiries, MQL, and sales active pipeline.
  • Continuously developing and refining our premium brand strategy.
  • Developing and executing content strategy and overseeing creation of content and messaging to support strategies. Ability to create content is a plus.
  • Managing an experienced and delightful team by example and experience.
  • As part of the exec team, driving collaboration to build a visionary product.

Requirements

  • 3+ years of experience in all disciplines of PPC marketing with a proven track record of driving growth in a lead generation role.
  • Demonstrated ability to manage leads, funnels, nurture strategies, drip marketing, digital, online, and offline campaigns.
  • Extensive knowledge of lead generation marketing methods and Martech tools (such as Hubspot, Marketo, Pardot, Intercom, etc.).
  • Sound understanding of state-of-the-art customer segmentation techniques, ad tech analytics, tracking set-ups and attribution models.
  • A quick mind, structured & pragmatic, with a strong bias to action.
  • A plus: first-hand experience in a fast-growing tech startup.

What to expect

  • An exceptionally talented team, led by hard-boiled serial entrepreneurs, investors with decade long track records & former top management consultants
  • A fast-paced, challenging environment with full entrepreneurial exposure & unique learning experiences
  • 100% responsibility for what you do & lot of room to grow
  • A huge opportunity ahead with a big, common goal in mind
  • On-the-job coaching and regular, detailed feedback for your personal development

Fast facts

  • Founded in 2015 by Markus Bohl & Markus Feigelbinder
  • € 8m+ in venture funding
  • Double-digit annual revenues, growing at 250%+ per year
  • Fast growing team of 40+ employees from 9+ countries
  • Office in the heart of Munich