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Head of Marketing (m/f) - New Brand

  • Vollzeit
  • Direktor/in (Bereichsleiter, VP, SVP etc.)

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Frühestmöglicher Eintrittstermin Juli 2018

We are one of the leading brands for fitness food in Europe and want you to join us on our mission to make the world a healthier and happier place. Our ambitious and international company already serves a variety of European markets. You will be part of a fast-paced environment and work with cross-functional teams in our new offices next to a nice park in Wiesbaden, Germany.


At fitvia we think much further and are looking forward to new exciting product lines and market entries soon. Therefore, we are searching for an experienced digital marketing professional. As the Head of Marketing  (m/f) New Brand you will be the driving marketing force in accelerating our new brands revenue growth and increasing brand awareness across the different European markets. In particular you will be responsible for developing and executing our Influencer marketing strategy in close collaboration with our Founder & CEO.

  • You will be fully in charge of all marketing activities of our new brand
  • You will execute our proven Influencer marketing strategy  in order to drive sales and boost our market position
  • You have an overall accountability for monthly KPIs such as sales, growth and profitability
  • You will build, develop and lead the regional marketing teams to execute our holistic influencer marketing approach as well as local marketing and communication strategies
  • With your data-driven approach you will find out quickly which activities are and are not working and develop strategies based on that
  • You will work closely with multiple stakeholders across our network including fitvias’ teams and a network of different agencies and partners across Europe


  • You hold a degree in Economics, Business Administration, Marketing, or other business-related studies
  • You have a minimum of 5 years professional experience in online marketing and sales, preferably in the B2C sector
  • You are a visionary leader with proven experience in a management position
  • You are an entrepreneurial and results-driven personality who is not only highly analytical but also creative and hands-on in nature
  • You have to be the nimble player who can step back and think strategy when needed as well as dive-in into the details to get things done
  • You are an outgoing personality and have excellent communication and negotiation skills
  • You are fluent in English; German, Italian or French proficiency is a big plus


  • Working for our new brand means taking ownership from day one and giving everything to make a meaningful and sustainable impact
  • Huge growth potential and array of entrepreneurial insights within a prosperous company
  • A once in a lifetime opportunity to be part of the team that makes the world a happier and healthier place
  • A challenging work environment where something new happens every day - Boredom doesn't get a look in here!
  • A  great international team of experts to inspire and support you
  • Plenty of room for personal growth, professional development and high impact
  • The whole variety of our products to pick up from our kitchen shelves