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Head of Performance Marketing (m/f)

  • Vollzeit
  • Manager/in ohne Personalverantwortung
Frühestmöglicher Eintrittstermin März 2015

Would you like to be challenged by handling interesting and demanding assignments in a rapidly changing environment and be in charge of planning and executing marketing campaigns in 20 countries on 4 continents? If yes, you have the opportunity to be the part of an ambitious and international Online Marketing Team and strengthen our activities.


About Carmudi


Carmudi is the leading vehicle marketplace that offers sellers and car dealers the ideal platform to find cars, motorcycles and commercial vehicles online. We are one of the most promising and exciting startups of Rocket Internet with the aspiration to build the leading online vehicle marketplace in emerging countries. Carmudi was started in 2013 and is already active in 20 countries across Latin America, Asia, Africa and the Middle East. Further countries will follow during 2015.


About the job

We are looking for an experienced candidate to head our Performance Marketing Team. This role is not a typical Online Marketing role, but a very analytical and data driven challenge.

Strategy, performance optimization, budgeting and project management are the focus of your daily work. You will work closely with the global managing directors, local country managers, the Rocket Internet central OM team and the other departments (such as Business Intelligence and Product) to create integrated marketing plans. You will be responsible for exploring new digital marketing channels, for testing new features and for managing the relationship with Google, Facebook, Twitter etc. Investing marketing budgets to drive sales and leads with demonstrated ROI belong to your field of responsibility. In addition to this, you are in charge of managing and controlling the marketing campaigns across all online channels, including SEM (Google, Yahoo and local search engines), Social Media (Facebook, Twitter etc.), Display, Mobile (Mobile website theme as well as Android and iOS apps), Retargeting and CRM. In return, you will be part of an international team of highly motivated and talented people. You can expect a professional and entrepreneurial business environment as well as the opportunity to be part of the development of our fast-growing company.

Who we’re looking for


After earning your degree in an analytical subject (business, engineering, finance, economics, mathematics, statistics or computer science), you have gained a few years of professional experience in the performance marketing sector, developing a deep analytical understanding of online businesses and KPIs. You have the capacity to understand and execute against multiple and complex goals in a fast-paced environment and are comfortable with multi-tasking. This is a great opportunity to show off your experience using hard data and metrics to measure performance, determine improvements and innovation as well as your ability to immediately affect the success of our business through your efforts. Furthermore, you have excellent leadership, and organizational skills. You are a great team player and your way of working is goal–oriented. You have deep knowledge of Google Analytics and you master strategically and operationally at least one of the aforementioned online marketing channels. Very good Excel skills as well as fluent English are mandatory for this position, while experience with at least one programming language for data parsing (VBA, Matlab, R, Python etc.), and SQL, Html, CSS and Javascript are a big advantage. Knowledge of any language such as French, Spanish, Arabic, Vietnamese, Bahasa, or any of the languages spoken in Carmudi countries is also a plus.

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