Mister Spex – Today’s Way To Buy Eyewear
Mister Spex is the leading online optician in Europe. We disrupt the international eyewear market with one of the largest selections of branded eyewear and combine better prices with all the offline services you need. Our online and offline services with our network of more than 500 partner opticians as well as our own Mister Spex stores make us unique.
As we constantly strive for new innovations to drive our growth, we are looking for a Chief Marketing Officer in our Headquarter in Berlin.
Member of the Mgmt. and Leadership team and sparring partner for Managing Directors with full budget and sales as well as joint P&L responsibility
Shape and drive our Mister Spex businesses to a leading position in our 10+ target markets
Define the marketing and brand strategy & positioning, business plans, budgets and structures for the marketing department
Design, manage, control and optimize all our marketing activities and budgets across 10+ countries and all marketing channels from acquisition/performance/TV to retention/CRM, brand/graphics/creatives to landing page and conversion rate optimization
Define and ensure customer-centric BI and channel set-up to further automate Marketing and tailor messages
Manage link between Country Heads/local country needs and Marketing Managers/channel experts
Optimize and integrate channel operations and lead, coach and assist a growing team of 30+ marketing experts in daily business
Develop and scale innovative marketing campaigns and channels
You received an outstanding degree in a marketing or tech related subject (e.g. IT, Data Science, Engineering, economics, marketing, business)
You gained at least 5 years of professional experience in Consulting or a market- and customer-oriented industry & function, ideally in E-Commerce
You generated outstanding results with respect to both qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, CLV) marketing challenges
You have the ability to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your teams to maximize business impact in a fast-paced environment
You have an affinity for data driven and goal-oriented decision making
You have excellent leadership skills which help you attract and develop outstanding marketing talent and make you a great team player and fun to work with
Sound mix of strong conceptual, data driven, analytical capabilities but also hands-on and agile mentality
Personal drive to design new marketing approaches, processes and structures and push sales
Ability to define Marketing tech requirements based on solid quantitative, tech knowledge or passion
Strong customer focus and will to profoundly understand underlying customer needs
Hungry team player with an open, integrative leadership style to learn and to develop the organization
Please upload your application documents, consisting of a cover letter, CV, certificates and your salary expectation, to our application tool on our website by using the “apply online” button. For any inquiries please don’t hesitate to contact us by phone.