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Senior App Marketing Manager/Specialist (m/f)

  • Vollzeit
  • Mit Berufserfahrung

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Frühestmöglicher Eintrittstermin Dezember 2015

Senior App Marketing Manager/Specialist (m/f)

Berlin, Germany


WAYFAIR is looking for a Senior App Marketing Manager/Specialist to drive initial marketing as well as ongoing acquisition and engagement strategies for our European Apps and Mobile Web. We are building out the platform to run a pan-European online home & lifestyle business and replicate the success of our US parent company. At Wayfair Europe, you have the possibility to work in an exciting and rapidly-evolving startup-like environment in Berlin while being backed by the technical expertise and know-how of a large and successful US business.


As Senior App Marketing Manager/Specialist, you will assume immediate responsibility to roll-out the marketing for our European Apps and take on regular release testing. You will be in charge of customizing our playbook to the European market and work closely together with European service providers. A great deal of your work in driving your agenda will be about managing the process with the various internal teams including developers, data scientists and creative. As a member of the Customer Retention Team, you will also get support from our email marketing and organic acquisition teams to drive initial downloads.



  • Develop and execute App Store Optimization (ASO) strategies for our European Apps
  • Drive organic download acquisition through Email and Mobile Web leveraging existing capabilities
  • Develop a personalized notifications cycle for acquired App users
  • Formulate and execute the strategy for In-App engagement and Re-engagement
  • Work with our in-house data specialists and service providers to track and attribute App users
  • Quality test European App releases and share test results or user input with our developers
  • Become the go-to-person for all European App matters


Your profile

  • Are excited about App marketing, love to find out how things work in detail and solve problems
  • Good internal networker and like to work across multiple teams
  • Have interest in navigating in a role which requires both interpersonal as well as technical skills
  • Like to be in the driver seat and seeing the impact of your work every day
  • Have a can do attitude and make things happen
  • Can multi-task, organize well, and thrive in a fast-paced environment
  • Ideally have previous experience in App Optimization Strategies (ASO) or Mobile Marketing


And finally, our proposition to you!


Of course the usual competitive salary, bonus, office snacks and drinks and Friday evening beers, but also…


  • An awesome, multinational team right in the startup hub of Berlin, Kreuzberg
  • A huge opportunity to be an early entrant and set the stage with us
  • Career path guidance and mentoring
  • We want to share our company with you in stock units
  • We pitch in to your gym membership and office sport events
  • Monthly team events
  • And let’s not forget: the chance to join the next global giant in eCommerce


About Wayfair


Wayfair (NYSE: W) offers an extensive selection of home furnishings and décor across all styles and price points. With an unparalleled selection of more than seven million home items from 7,000 suppliers, Wayfair helps people find the perfect product at the right price. Our unparalleled selection and superior customer service coupled with the convenience of online shopping, makes it easier than ever before to find exactly what you want for your home. The Wayfair family of brands includes:


  •, an online destination for all things home
  • Joss & Main, an online flash sales site offering inspiring home design daily
  • AllModern, a go-to online source for modern design
  • DwellStudio, a design house for fashion-forward modern furnishings
  • Birch Lane, a collection of classic furnishings and timeless home décor


Wayfair is headquartered in Boston, Massachusetts, and employs more than 3,000 people across its eight global locations of Boston, New York, Ogden & Orem, Utah, Hebron, Kentucky, Galway, Ireland, London and Berlin. The company has previously been named one of America’s Most Promising Companies by Forbes Magazine and selected by the Boston Business Journal and as a Top Company to Work For and Top Company for Well Balanced Life.


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