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Performance Marketing Manager (m/f/d) - Mobile / App

  • Vollzeit
  • Mit Berufserfahrung

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Frühestmöglicher Eintrittstermin März 2019

We drive the future of mobility. With the backing and support of the Volkswagen AG, we will develop innovative, sustainable solutions that will make movement in urban spaces more flexible and more comfortable. Our customer-centric approach means that to us, mobility is not just a means to an end. It’s a passion. We are UMI.

Your upcoming projects

  • Develop a performance marketing strategy focused on mobile user acquisition and retention for our new mobility service
  • Create, manage, track and optimize marketing campaigns through Paid Search, Paid Social, Programmatic Display and Native channel
  • Define our performance KPIs with regards to company budgets and growth targets
  • Use data-driven insights to enhance performance through targeting and segmentation 
  • Cooperate closely with our content agency to create compelling ads and continuously challenge them
  • Coordinate with advertising vendors on a regular basis
  • Build our Brand’s organic visibility through ASO and SEO
  • Work closely with the rest of the Marketing team and be the internal stakeholder for all things performance

Your background

  • You have a history of successfully conceptualizing and implementing mobile B2C marketing campaigns in various languages
  • You know the ins and outs of mobile advertising technology
  • You're proficient in the use of Google Analytics, Appsflyer, Tableau or similar tools
  • You have a strong knowledge of Google Ads, especially Search campaigns and UACs
  • You have a strong knowledge of Facebook and Instagram Ads
  • You know how to run A/B tests and love analyzing your work based on data
  • You consider yourself a "doer" who takes over full ownership
  • You're passionate about the future of mobility
  • Your English and German are fluent

And a plus

  • Experience with other platforms such as Apple Search Ads and major ad networks
  • ASO/SEO experience
  • CRM and retention experience

Your benefits

  • Competitive salary
  • 30 vacation days
  • Mobility budget
  • Flexible working hours